Poor digital experiences, little personalization and low-value-low-relevance rewards programs have been consistently driving consumer satisfaction levels down in the credit space.
And for expats, especially, accessing quality credit options is frustratingly difficult.
That was certainly the situation co-founders Tim Chong, Harry Jell and Theso Jivajirajah had when they arrived in the UK from Australia. They were shocked at the difficulties they faced in accessing credit options, despite having a stable income.
Tim, Harry and Theso recognized a huge opportunity to challenge the ‘archaic’ methods of credit checks and introduce a much better, more tailored experience for spenders.
Shaking up the credit industry
They launched Yonder in March 2022, a modern lifestyle rewards credit card that returns rewards, makes credit empowering and eliminates the stress of debt – something that couldn’t be more important than in today’s ongoing cost of living crisis.
Yonder is one of the UK’s only credit cards that uses Open Banking to evaluate credit suitability based on a person’s transaction data, building a more nuanced, personalized picture of its customers’ spending habits than relying on traditional credit checks alone.
Its unique take on loyalty rewards has reintroduced millennial and Gen Z consumers to credit cards and unlocked some of the best experiences in their cities – rewards designed completely around real people’s spending habits.
The next chapter
With the Series A funding round, Yonder plans to double its team, grow the rewards program and expand into new UK cities.
Joining RTP Global and Northzone on the round are angel investors Joseph Moore, Crust Bros founder, and Kunal Shah, the founder of Cred on the round, and they’ll join existing major shareholders Sharmadean Reid, GoCardless founder Matt Robinson and former footballer Rio Ferdinand.
You can read more about Yonder’s Series A and its private crowdfunding efforts via its blog here.