What expertise do you bring to the founders you engage with?

How to craft a clear, concise and engaging narrative and articulate it across the right channels so that it truly resonates with target audiences. With over 10 years in B2B communications and marketing, I provide founders with strategic advice and guidance on messaging, branding, content strategies, media relations and social media.

What’s the best piece of business advice you have ever been given?
Always ask ‘why?’ Often times, ideas are thrown out there, or there are times where we get ‘stuck’ doing things because that’s the way they’ve always been done, or we simply set out to mimic the competition. But instead of just doing it, we should always ask ‘why?’. Ultimately, we have to make sure what we do resonates with our target buyer, aligns with our company core values and mission and adds value. Otherwise, why are we doing it?

What business sectors are you most interested in?
My background is predominately in cybersecurity so I’m always interested in the latest technologies in this space – whether that’s using AI to detect and prevent threats faster or helping improve data privacy. I’m also really interested in the companies that are using technology to come up with new ways to make employee experiences better – whether that’s helping to provide by a better work-life balance, or health-tech companies that are addressing previously ‘taboo’ workplace topics like mental health or fertility, or productivity tools that create a more engaging work experience that in a hybrid working environment. There are some really fascinating companies that are shaking up the world of work and the intersection between personal and professional lives.

Most rewarding part of what you do?>
Building a brand from scratch and watching target audiences engage with it. Brand building is a long game; it takes time to build a reputation and trust with the people your company seeks to help. Reaching significant milestones that show the brand and messaging is resonating and hearing the positive feedback from target audiences that you are adding value and providing a good experience is really rewarding.