Poor digital experiences, little personalization and low-value-low-relevance rewards programs have been consistently driving consumer satisfaction levels down in the credit space.
And for expats, especially, accessing quality credit options is frustratingly difficult.
That was certainly the situation co-founders Tim Chong, Harry Jell and Theso Jivajirajah had when they arrived in the UK from Australia. They were shocked at the difficulties they faced in accessing credit options, despite having a stable income.
Tim, Harry and Theso recognized a huge opportunity to challenge the ‘archaic’ methods of credit checks and introduce a much better, more tailored experience for spenders.
Shaking up the credit industry
They launched Yonder in March 2022, a modern lifestyle rewards credit card that returns rewards, makes credit empowering and eliminates the stress of debt – something that couldn’t be more important than in today’s ongoing cost of living crisis.
And today, we’re excited to announce our participation in Yonder’s Series A £62.5M funding round, supporting their mission to transform how consumers access and experience credit.
Co-led by RTP Global and Northzone, the round will fuel Yonder’s rapid growth, helping them expand their team, rewards program, and presence across the UK. Joining us are angel investors Joseph Moore (Crust Bros founder) and Kunal Shah (Cred founder), alongside existing backers Sharmadean Reid, GoCardless founder Matt Robinson, and football legend Rio Ferdinand.
Yonder is one of the UK’s only credit cards that uses Open Banking to evaluate credit suitability based on a person’s transaction data, building a more nuanced, personalized picture of its customers’ spending habits than relying on traditional credit checks alone.
Its unique take on loyalty rewards has reintroduced millennial and Gen Z consumers to credit cards and unlocked some of the best experiences in their cities – rewards designed completely around real people’s spending habits.
The next chapter
With this fresh capital, Yonder is gearing up for its next phase of growth. The startup plans to:
- Double its team to accelerate product innovation and customer growth
- Expand its unique rewards program to offer even better experiences
- Launch in new UK cities, making Yonder accessible to more consumers
As millennials and Gen Z continue to move away from traditional financial products, Yonder is building the credit experience this generation actually wants—transparent, rewarding, and built around real financial habits
You can read more about Yonder’s Series A and its private crowdfunding efforts via its blog here.
