It’s no secret that growth is paramount in today’s fast-paced world, particularly for startups and emerging sectors where competition to establish market dominance is rife. Once funds are secured and growth strategies are built, it all comes down to customer acquisition – and keeping those customers. Customer Acquisition Cost (CAC) is an age-old business metric … Read more
This is the second blog in our B2B Go-To-Market series. You can read our first article to learn more about B2B lead generation best practices. As an early-stage company, approaching the enterprise can seem like a daunting and overwhelming prospect. The sales cycles are longer, more complicated and involve many more stakeholders. So how do … Read more
Earlier this year, RTP hosted a panel discussion with top sales leaders who shared their experiences of B2B go-to-market strategies with our portfolio of early-stage founders. In this series of blogs, we bring you those insights. We cover everything from navigating enterprise sales, building a sales team and retaining your top talent. But, of course, … Read more
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