You’re starting to see success. You’ve achieved product-market fit and you have a handful of customers that not only love your solution, but use it regularly. However, you know that founder-led sales only gets you so far. You’re going to need to hire a sales team to bring in revenue and scale up to the … Read more
This is the second blog in our B2B Go-To-Market series. You can read our first article to learn more about B2B lead generation best practices. As an early-stage company, approaching the enterprise can seem like a daunting and overwhelming prospect. The sales cycles are longer, more complicated and involve many more stakeholders. So how do … Read more
B2B lead generation is changing fast – and AI is accelerating that shift. From AI-generated outreach and personalized web experiences to real-time buyer intent signals and predictive lead scoring, the go-to-market playbook is being rewritten. Early-stage companies now have access to tools and tactics that were once reserved for scaled-up enterprises. But as the landscape … Read more
People will make or break your startup’s success. And attracting, developing and retaining talent has never been more critical – nor more challenging. Knowing this all too well, Babu Vittal recently joined RTP Global as the firm’s first People and HR Practice Leader to help our portfolio companies navigate these tricky times. Given his wealth … Read more
Leonid Boguslavsky To be a successful entrepreneur, you will make mistakes. I certainly did. In my role as a start-up founder and as an investor, I have experienced and witnessed a number of mistakes and learnings. At our recent RTP Global Founders Summit, I shared some of these mistakes with our founders so that they … Read more
Generative AI – especially tools like ChatGPT – has captivated the tech world. It’s a transformative technology with endless applications, and naturally, investors are eager to find the next breakout company in the space. But before pouring capital into the latest “ChatGPT-powered” startup, VCs need to step back and ask: What exactly are we investing … Read more
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